Monthly Lead Performance Snapshot
Detached jobs including displays · based on full calendar month
Data refreshed Today 06:00
FY 2026-27
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Report setSalesConstructionMarketingOperationsBLTAll report sets
Marketing OverviewLead JourneyMonthly Lead Snapshot
Year-monthAug 2026▾
Referral categoryAll▾
Referral nameAll▾
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Leads
2,378
Target 1,865
Appointments
612
▲ 4.2% vs last month
Tenders
244
▲ 1.7% vs last month
Deposits
354
Target 282
Lead to deposit
14.9%
conversion
Unique tender to deposit
58.3%
conversion
Targets by brand
Monthly targets
BrandLeadsDepositsConversion
Core53812322.9%
Signature5168716.9%
Rise811728.9%
Total1,86528215.1%
Target attainment
Actual as % of monthly target by brand
Core leads124%Core deposits77%Signature leads115%Signature deposits120%Rise leads138%Rise deposits215%
Actuals by brand and referral category
Leads, deposits and conversion
Brand / referral categoryLeadsLeads %DepositsDeposits %L to D %
▾ Core
669
28.1%9526.8%14.2%
  Digital
245
10.3%4312.1%17.6%
  Display
91
3.8%164.5%17.6%
  Referral
138
5.8%144.0%10.1%
  Walk-in
121
5.1%123.4%9.9%
  Other
74
3.1%102.8%13.5%
▾ Signature
592
24.9%10429.4%17.6%
  Digital
254
10.7%4713.3%18.5%
  Display
50
2.1%82.3%16.0%
  Referral
110
4.6%195.4%17.3%
  Walk-in
68
2.9%92.5%13.2%
  Other
110
4.6%215.9%19.1%
▾ Rise
1,117
47.0%15543.8%13.9%
  Digital
252
10.6%329.0%12.7%
  Display
200
8.4%287.9%14.0%
  Referral
212
8.9%246.8%11.3%
  Walk-in
254
10.7%4512.7%17.7%
  Other
199
8.4%267.3%13.1%
Total
2,378
100%354100%14.9%
Target vs actual
Variance to monthly target
Brand · metricTargetActualVariance %
Core · Leads538669+24.3
Core · Deposits12395-22.8
Signature · Leads516592+14.7
Signature · Deposits87104+19.5
Rise · Leads8111,117+37.7
Rise · Deposits72155+115.3
Draft mockup for layout feedback · placeholder data, not actual figuresBurbank · Marketing reporting · Foundation Phase 2