B
Lead Journey by Time Range
How leads move through to onsite, and where they drop out
Data refreshed
Today 06:00
FY 2026-27
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Construction
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Marketing Overview
Lead Journey
Monthly Lead Snapshot
Year-month
Sep 2026
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Lead journey
Stage volumes, conversion between stages and average days taken. Click any tile to drill through to the underlying records.
Includes display jobs
Traffic
6,148
display and web visits
traffic to lead
38.2%
Leads
2,349
unique leads
lead to deposit
13.5%
avg
41
days
Deposits
318
incl. display jobs
deposit to contract
84.9%
avg
52
days
Contracts
270
avg value $412k
contract to onsite
91.1%
avg
96
days
Onsite
246
avg value $405k
Active leads
51.6%
1,212
Pool leads
34.2%
804
Lead to pool
63 days
Cancelled leads
14.2%
333
Lead to cancel
28 days
Cancelled deposits
9.7%
31
Deposit to cancel
37 days
Pending contracts
9.6%
26
Pending for
44 days
Cancelled jobs
4.1%
11
Deposit to job cancel
71 days
Leads by referral source
Top sources this period
Display centre
427
Website
393
Walk-in
268
Agent referral
234
Repeat client
183
Social
153
Google ads
85
Lead to deposit conversion by referral
%
25
18.8
12.5
6.2
0
14.3
18.1
11.5
20.9
14
9.9
12.5
Display
Website
Walk-in
Agent
Repeat
Social
Google
Avg days lead to deposit by state
100
75
50
25
0
40
38
52
45
VIC
NSW
QLD
SA
Draft mockup for layout feedback · placeholder data, not actual figures
Burbank · Marketing reporting · Foundation Phase 2