B
Marketing Overview
Traffic, leads, deposits and contracts: this period vs previous
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FY 2026-27
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Marketing Overview
Lead Journey
Monthly Lead Snapshot
Day
Week
Month
Year-month
Sep 2026
▾
Week
All
▾
State
All
▾
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Traffic
6,274
▲ 5.1%
vs last month
Traffic to lead
38.0%
→
Leads
2,386
▲ 3.4%
vs last month
Lead to deposit
10.4%
→
Deposits
248
▼ 2.0%
vs last month
Deposit to contract
76.6%
→
Contracts
190
▲ 6.8%
vs last month
Cancelled deposits
41
9.8% of deposits
this month
Cancelled jobs
17
4.1% of contracts
this month
Avg leads / day
79.5
daily average
Avg deposits / day
8.3
daily average
Avg contracts / day
6.3
daily average
Leads comparison
Daily leads: this month vs last month
This month
Last month
200
150
100
50
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Deposits and contracts comparison
Daily deposits and contracts: this month vs last month
Deposits
Contracts
Deposits last month
20
15
10
5
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Deposit and job cancellation rate
Daily cancel %, deposits vs jobs
Deposits cancel %
Jobs cancel %
20
15
10
5
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Draft mockup for layout feedback · placeholder data, not actual figures
Burbank · Marketing reporting · Foundation Phase 2