| Metric | Target | VIC | NSW | QLD | SA | BRB |
|---|---|---|---|---|---|---|
| Display traffic to lead | 33.0% | 28.5% | 26.5% | 32.1% ★ | 26.2% | 28.3% |
| Lead to deposit | 12.0% | 12.8% ★ | 11.0% | 11.5% | 12.6% | 12.0% |
| Deposit to paperwork submitted | 14 days | 28 days | 26 days | 23 days ★ | 24 days | 26 days |
| Job accepts | 120 | 111 | 128 ★ | 96 | 106 | 110 |
| Cancellation rate | 10.0% | 11.1% | 12.6% | 11.1% | 10.2% ★ | 11.2% |
| Gross sales per display | 4.0 | 4.1 ★ | 3.3 | 3.5 | 3.6 | 3.6 |
| Average contract value | $420k | $414k | $456k ★ | $392k | $422k | $421k |
| Average upsell | $28.0k | $22.6k | $26.2k | $25.4k | $28.1k ★ | $25.6k |
| Cost per sale | $6.5k | $7.6k | $8.1k | $7.3k ★ | $7.8k | $7.7k |
| Site starts vs budget | 100.0% | 87.3% | 80.7% | 101.3% ★ | 85.1% | 88.6% |
| Avg build time | 30.0 wks | 31.5 wks | 28.6 wks ★ | 34.7 wks | 29.4 wks | 31.1 wks |
| Total revenue to salary | 4.5x | 5.2x ★ | 4.7x | 4.4x | 4.1x | 4.6x |